PDX.ORE
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NIKE CHICAGO MARATHON 2016
Seasonal CampaignArt direction and design by SuperMoreBetter. for the Nike North America brand design team.
CD: Eric Duvachelle
Senior Designer: Brian Foster
Designer: Conrad Crespin
Photography: Marcus Smith
Defining the language of the 2016 Chicago Marathon, we used the city's grid and neihborhood as our grid. It enabled us to create a stacking system that was both modular but also deeply rooted in the event and the city's DNA.